Become an Influencer by Cultivating Listening

You’re pouring your heart out about last night’s tragedy. Sitting across from your best friend at the cafe. She picks up her phone. And now — she’s plucking away a text! Definitely not texting you… Why would she? You’re right across from her! You see the hand swiftly scrolling, stopping the screen every so often, … Read more

The Secret of “You” in Writing Copy

How Not to “Sell” It is amazing how we, as individuals, do not like to be sold to. We don’t want to feel like we’ve been “had.” Not in the least. When we are buying, we are “buying” into the idea you are offering, not the product or the service. I know, it’s so funny … Read more

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