How Not to “Sell” It is amazing how we, as individuals, do not like to be sold to. We don’t want to feel like we’ve been “had.” Not in the least. When we are buying, we are “buying” into the idea you are offering, not the product or the service. I know, it’s so funny … Read more
Is Your Headline Compelling Enough to Grab Your Prospect by the Lapels? Increase Sales by 500% This Week! Now isn’t that a promise and a half! But… With an innovative, attention-getting headline, targeted to your ultimate prospect, that can happen. Whether a direct-mail piece, your landing page, email subject line, or newsletter, the headline is … Read more
